Marketing that increases sales
and store profitability
Advertising is supposed to be profitable, not just look good in reports. We scale sales based on margin analysis, CAC, real ROI and MER.
200+
Stores scaled
$50M+
Revenue generated
28×
Best ROI achieved
The problem
High ROAS doesn't mean you're making money
Most agencies optimise for metrics that look good in reports — not your bank account. We've seen stores with 400% ROAS running at a net loss every single month.
What your agency shows you
What actually happened
The Hexthorn fix
Break-even ROAS first
Before any campaign launches, we calculate the exact ROAS needed to cover your margin, logistics, fees, and returns. If the math doesn't work, we don't run the ad.
Same client, next quarter: +$36k net profit
MER over ROAS
We track Marketing Efficiency Ratio — total revenue ÷ total marketing spend. It's the only number that tells you if your entire operation is profitable, not just one campaign.
Full-funnel visibility, not campaign tunnel vision
Profit, not vanity
Every budget decision, every creative test, every channel expansion is evaluated against net profit. Impressions and reach are outputs, not goals.
Budgets scale only when MER confirms it
What we do
A full ecosystem, not isolated campaigns
Every service is connected. Strategy informs ads. Ads inform content. Content informs automation.
Paid Advertising
Google, Meta, TikTok, YouTube — channels chosen by data, not habit. Every dollar tied to your margin and CAC.
E-commerce Strategy
Profitability audit before any campaign launches. We set your break-even ROAS and MER target first.
Video & UGC Studio
In-house production that shortens the purchase path and reduces CAC.
Email & Automation
Flows that recover carts, upsell buyers, and earn while you sleep.
SEO & Content
Organic traffic that compounds. Buyer-intent keywords, not vanity metrics.
Analytics & Reporting
Weekly plain-language reports. Margin, CAC, MER — not just clicks.
Proof
Numbers that actually matter
Revenue, profit, and return on investment — not impressions.
200%
Sales growth
A regional optical salon with stagnant online sales. We rebuilt their funnel from scratch, cut wasted ad spend by 40%, and doubled revenue without increasing the budget.
28×
Return on investment
A UK fashion store spending £6k/month with no clear attribution. After a full MER audit and creative overhaul, every pound spent returned twenty-eight.
1,100%
Order volume increase
From 75 orders a month to over 900. We identified three high-margin product lines being under-promoted and shifted budget accordingly.
9×
ROI
A children's brand with great products but poor targeting. Audience restructure, new UGC creatives, and a tighter CAC ceiling turned a break-even account into their best-performing channel.
How we work
A repeatable system, not a one-off campaign
Every engagement follows the same five-step framework.
01 / 05
Profitability Audit
We pull apart your entire P&L before touching a single campaign. What's your real margin after returns and logistics? What's your current CAC vs LTV? Where is budget being wasted right now? This audit is the foundation everything else is built on.
Criteria
Built for growth-ready brands
We work with stores ready to scale — not just experiment.
Annual revenue
$1M+
Minimum to make the economics work
Engagement length
6 mo.
Compounding results take time
Monthly ad budget
$10k+
Enough to test, learn, and scale
FAQ
Common questions
What makes Hexthorn Labs different?
What size of store do you work with?
How long until we see results?
What is MER and why does it matter?
Let's talk
Ready to make your store actually profitable?
We'll audit your current marketing and show you exactly where profit is being left on the table. No pitch deck. Just numbers.
Get a Free Consultation→